Case Study

Dow Jones' relies on CRM for speed and visibility of sales opportunities

Dow Jones' customer service group fields 50 to 60 calls a day from its toll-free support lines, handling queries ranging from technical troubles to invoicing questions. This support group also works closely with 100 salespeople and other support professionals within the Newswires organization.

Dowjones sought a hosted, software-free CRM replacement. They chose Salesforce because it fit their needs for a cost-effective, Internet-based solution that provided the accessibility, flexibility, and ease of use that their old system lacked

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