CIOs know all about change management--from jettisoning legacy apps, to prodding line of business VPs to share virtualized resources.

But today, CIOs themselves are in the midst of a make-or-break personal change-management project: CIOs who can only take orders, who can't speak the language of the business, who can't step out of the proverbial back-office and into the front lines of customer service, social media or supply chain management will soon go the way of ancient tech gear--remembered fondly on occasion but sidelined in the future.

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