Menlo Worldwide Logistics takes care of Puma's Singapore operations
By Enterprise Innovation Editors | 2011-01-31
Menlo Worldwide Logistics will continue to provide warehousing, inventory management, and domestic delivery for Puma’s operations in Singapore under a new contract.
In addition to overseeing domestic distribution in Singapore for PUMA, Menlo will manage 21,000 square feet of rack/shelving space at a multi-client warehouse located in Boon Lay Way, Singapore. The scope of the logistics management relationship includes domestic transportation, the use of Menlo's warehouse management system (SIMS), as well as a range of value-added services such as price tagging for retail distribution points, returns management and tendering orders for overseas shipments.
"We were looking for a provider with an established presence in Singapore and the ability to offer innovative solutions to improve customer service, on-time delivery and order fulfillment," said Sheryl Wong, general manager, PUMA Singapore. "Menlo provides not just the technical capabilities but also leverages their experience in the Singapore market to better manage the complex global supply chain needs of companies like ours."
"PUMA needed an experienced third-party logistics provider in Singapore that could enhance operational efficiency, inventory visibility and turnaround time," said Desmond Chan, managing director, South Asia, Menlo Worldwide Logistics. "Our multi-client facility in Boon Lay Way provides PUMA with a tried and tested solution that offers best-in-class logistics services designed and managed to improve warehouse operations and domestic delivery."
Menlo's multi-client warehouse management solution offers flexibility in contract commitment length, the ability to share existing IT platforms, an experienced management and labor infrastructure, requisite equipment and assets, and a more extensive geographic network of pre-configured warehouse operations.
Menlo has multi-client facilities in the United States, Canada, Mexico, Europe and six locations in Singapore. Additional locations in Asia-Pacific include Malaysia, Hong Kong, Shanghai Waigaoqiao, Shanghai, Beijing, Chengdu, Shenzhen and Wuhan, China; Bangkok, Thailand; Mumbai and New Delhi, India; and Sydney, Australia. All of the company's facilities worldwide operate under the lean principles of continuous improvement and reduction of waste.
As a world leader in lifestyle footwear and other high-end athletic sportswear, PUMA is "committed to working in ways that contribute to the world by supporting creativity, sustainability and peace." A multinational company headquartered in Germany, PUMA employs approximately 9,204 employees and distributes its products in more than 80 countries worldwide.