The connection between brand and customer loyalty
By Enterpriseinnovation Root | 2010-08-09
Why are people loyal to certain brands? According to Nick Price, CIO and CTO for the Mandarin Oriental Hotel Group (MOHG), customer loyalty is built around positive customer experience with a brand. In this video, he shares some of the efforts being undertaken at the MOHG to create and sustain customer loyalty through unwavering commitment to service at every level of the hotel.