In this last of a 3-part series on analytics, Thomas Davenport, President's Distinguished professor of IT at Babson College, talks about trends that are shaping business intelligence and analytics, and how it is impacting the competitiveness of enterprises.

He talks about the changing perception and role of analytics and how it is being applied from areas like sports, retail, and banking to name a few. He also discusses situations where analytics is not the right tool to use at the moment.