CMO Innovation

Marketers are struggling to efficiently create the requisite content quickly enough to make their content marketing push work. Here's what they can...
Having a renewal business strategy in place can improve customer satisfaction and help you drive sales. Meghanand Suratkal, VP of global renewal...
Unlike consumers, B2B prospects often are a tough bunch, and are much less likely to trust you quickly or give you the benefit of the doubt. However...

INNOVATION OPINION

By Laurent Dedenis, President, International Operations, Acumatica
By David Dubois, Assistant Professor at INSEAD and Michael Peshkam, Founder & CEO, Xincus

KNOWLEDGE CENTRAL

This white paper takes you through the key questions that define all the aspects of real-time personalization that should be considered when building...
By creating positive brand experiences through mobile engagement, companies have the power to establish a lasting emotional connection with their...
Are brands efforts to better engage with consumers achieving the desired results? To answer this question, IBM partnered with Econsultancy on two...
IBM's Predictive Customer Intelligence (PCI) solution is designed to help your company create personalized, relevant experiences for individual...
Situated in Penang, Malaysia, Prince of Wales Island International School (POWIIS), which opened in 2011, off ers a complete education with a global...
The Aga Khan Academy in Hyderabad, south India, is the second in the network of Aga Khan Academies. It follows the highly successful model...
A Cyber Range has been set up at the Singapore Polytechnic’s Cyber Security Academy to expose IT professionals to “real-world” attack scenarios...
US bank First Command taps IBM to unlock valuable insight from finance and operational data and help drive up business performance.