CMO

StayinFront launches mobile life sciences CRM

FAIRFIELD, New Jersey – StayinFront Inc., a global provider of customer relationship management systems and mobile sales force effectiveness tools, announced the launch of StayinFront TouchRx, a mobile CRM solution for the life sciences industry.

StayinFront TouchRx, according to a company statement, is built on the company's groundbreaking mobile platform, StayinFront Touch, which was released earlier this year. The platform provides remote access to StayinFront CRM solutions across iPhone and iPad mobile digital devices as well as Android-based smartphones from a single application. With StayinFront, companies can capitalize on competitive device pricing, improvements in capacity and the newest models and features at any time without the need to fund a different mobile CRM solution, the statement said.

As the life sciences industry continues to evolve, there is an increased emphasis on technology and systems that not only improve the efficiency of the sales rep, but also serve as a tool that engages physicians and delivers content. With immediate access to CRM data and critical CRM functionality delivered across widely used mobile platforms, StayinFront TouchRx, according to the statement, is at the forefront of solutions designed to meet the needs of today's pharma sales rep.

"StayinFront TouchRx is a dynamic application that runs on the world's most popular mobile devices. It's extremely attractive to customers," said Ken Arbadji, vice president of North American Sales at StayinFront. "Sales reps carrying iPhones, iPads and Android phones can now use them to capture, track and store critical aspects of their sales and marketing initiatives, quickly and easily, wherever they are."

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