By CRM Innovation Editors | 2011-12-23
Singapore Telecommunications Limited (SingTel) today celebrated an early Christmas with a record breaking mass gift exchange event for its prepaid mobile customers from the Singapore’s Filipino community.
Held at the SingTel Comcentre, the mass gift exchange was organized by SingTel and Globe Telecom. A total of 4,385 participants from Taiwan, Hong Kong and Manila, including 146 from Singapor,e broke the previous world record for gift exchanges.
The participants were asked to form groups of 10 and bring a wrapped gift to be exchanged at the event. Customers who bought a SingTel prepaid hi!Card or topped up their prepaid cards with at least $10 at Lucky Plaza a few weeks before got Special Passes to win three sets of Airphil Express tickets and Nokia C2-01. The first 50 customers with the Special Pass also got to rub shoulders with popular Filipino celebrities, Jake Cuenca and Pokwang.
“SingTel understands the challenges the domestic helpers go through, especially when they are away from home for long periods. We are very happy our prepaid card services have helped to bridge the gap for them and their families. We hope this experience will make their Christmas a heart-warming one,” said Derrick Heng, SingTel’s Director of Consumer Marketing.
The record will be submitted to the Guinness Book of Records.