Customers shift to buying managed service seen in coming years

A gradual shift from customers buying hardware or software-based solutions from resellers to buying a managed service from service providers in a Cloud delivery model will take place over the next three to four years.

As the Enterprise Communications and Telecom sector grow bigger, service providers will become more important in 2012.

The market for the entire Asia Pacific was valued at US$4.32 billion in 2010, reports Frost & Sullivan in a study that highlights Top Growth Sectors in ICT. Particularly, the Enterprise Communications market in Asia-Pacific estimated worth is US$4.95 billion, a 10.8% increase in 2012. In general, the industry is growing at about 10% year-on-year, which is quite positive.

It noted an increased consolidation as the industry matures. Current key players in the market on the hardware or software providers are Cisco, Microsoft, IBM. “The services side of enterprise communications and UC  (Unified Communications) has seen increased interest from corporations, who are now more open to having a utility based pricing model on the Cloud (pay depending on usage or over a period of time) as compared to CAPEX investment which was capital intensive,” it said.