comScore, Buddy Media introduce new solution to evaluate campaign performance

comScore and Buddy Media have joined forces to offer a suite of solutions to help brands and agencies measure and maximize the value of their social marketing programs.

The companies have agreed to integrate comScore data into the Buddy Media product and combine social marketing programs with comprehensive social measurement suite to evaluate campaign performance.

Under the partnership agreement, current users of comScore Social Essentials measurement service and Buddy Media social marketing suite will be also be able to quantify the impact of the earned media using meaningful social media metrics, such as reach or frequency, demographics, online behavior and benchmarking of competitive brands in the social landscape.

“Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness. They have largely been designing their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximizing returns,” said Linda Abraham, CMO and EVP at comScore.

Michael Lazerow, CEO of Buddy Media, said its clients will continue to receive our analytics in the social marketing suite for free, but now have the option to purchase a premium product that integrates comScore’s best of breed web-wide measurement service.

Linda Abraham of comScore and Michael Lazerow of Buddy Media will co-present a webinar on January 12 that will provide insights on how brands can optimize their social marketing programs and evaluate their effectiveness using metrics that matter.