CMO

American Airlines upgrades desktop tool for personalized flight fare alerts

TEXAS - American Airlines has launched a downloadable desktop tool that sends customers automatic, personalized fare alerts and special discounts. It said the tool would help customers spend less time searching for flights.

DealFinder 2.0, a customized fare-search process that is an upgraded version of its  DealFinder(SM), is compatible with Mac computers from Apple, as well as with Windows and Linux computer operating systems.

The tool offers the ability for customers to set notifications for up to 10 desired fare searches. Customers can also now access their saved searches from multiple computers, so they never miss a fare alert.

Customers simply enter where they want to go, how much they'd like to spend, their travel dates and how many people will be traveling. DealFinder 2.0 lets customers know the current lowest fare and then keeps checking for their desired fare. If it finds a match, customers will receive an alert right on their desktop. Customers can even specify their preferences on destination types – such as beach/resort, golf, or ski destinations – and can receive exclusive promotions just for DealFinder members each time a match to their preferences is offered.

"Our customers invest a lot of time looking for deals, so we're pleased to be able to offer a convenient way for those exciting deals to find them," said Richard Elieson, American's Managing Director – Interactive Marketing. "We continually strive to improve the travel experience for our customers, and DealFinder 2.0, with its added convenience and improved savings, can make shopping for airline tickets easier than ever."

Customers who have the previous version of DealFinder on their computer will need to uninstall it and download the new version.
 

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